Originally, the fundraiser was set up when the founders of Eventida, Elise and Lee Whitworth, got accepted into the Women's Startup Lab accelerator program. Unlike other accelerators, the program does not ask for equity - instead, they charge a fee to cover the costs of the program. More information and a video can be seen on the blog. 

Unfortunately, it turned out that the program was not prepared to provide interpreters. The irony!
They (WSL) ran into the very problem that that Eventida aims to solve. 

To keep progress going, the fundraiser goals were changed to spread awareness of the problem, cover the costs of further developments, hire help, and more - the full list of goals can be seen here: eventida.com/goals.